Global Network of National Geoparks

Lushan launches "Hot Olympics, Cool Lushan" thematic activities

Source :http://www.globalgeopark.org Source:Management Committee of Lushan Geopark Published :July 17, 2008


In order to welcome the Beijing 2008 Olympic Games and take an active part in the Olympic Games, Lushan ceremoniously launched the tourism activities of which theme was “Hot Olympics, Cool Lushan” while it was concentrating on a boost in the quality and level of service. It also presented many Lushan-specific tourism programs opportunely.

At the same time, Lushan held the tourism promoting conference with the slogan “Hot Olympics, Cool Lushan” in Shanghai, arranging the special tourism train from Shanghai to Lushan. Besides, it assigned its teams to main tourist generating regions around it as well as Shenzhen, Guangzhou, Wuhan, Nanjing, Beijing and other tourist generating regions for promotion. It implemented the policy of preferential ticket mostly among students, teachers and elders. In Xiamen, it fixed its target population at Taiwanese in consideration of initiation of cross strait weekend charter flights. A “TV wall” was set in the street crossing center garden in Lushan so that tourists could watch the grand Olympic games whenever. All scenic spots, hotels and restaurants had gotten ready by repairing and maintaining TV sets and circuits in order to enable tourists to enjoy the Olympic games even during their trips.

Lushan promised it would resort to creditable and civilized service to make more tourists appreciate its beautiful scenery, experience its cool air and feel the happiness arising from watching the Olympic games.